Co-marketing Activities if done correctly are not prohibited by Section 8.
These may include:
Open house flyers
Training sessions with refreshments
Or other joint marketing activities
To be compliant, the company has to value the product/services provided and allocate the expenses between the Parties. There has to be included a process by which the parties can verify that the products/services were provided as well as payment made.
Here are some suggestions:
Should do or include the following:
Allocate marketing expenses between the parties.
Ensure that payment for the services has been received.
Obtain a third party audit.
Retain copies and proof.
Should not do or include the following:
Do not provide anything for FREE.
Do not inflate cost of marketing expenses.
Do not base the expenses on the business received.