Co-marketing Activities
Co-marketing Activities if done correctly are not prohibited by Section 8.
These may include:
- Desk rentals
- Open house flyers
- Training sessions with refreshments
- Direct mailing
- Or other joint marketing activities
To be compliant, the company has to value the product/services provided and allocate the expenses between the Parties. There has to be included a process by which the parties can verify that the products/services were provided as well as payment made.
Here are some suggestions:
Should do or include the following:
- Allocate marketing expenses between the parties.
- Ensure that payment for the services has been received.
- Obtain a third party audit.
- Retain copies and proof.
Should not do or include the following:
- Do not provide anything for FREE.
- Do not inflate cost of marketing expenses.
- Do not base the expenses on the business received.